All posts tagged Earth

Message From Earth: Organic Matters

Anvil Knitwear premiered a digital short at Farm Aid 25: Growing Hope for America Concert on October 2. The thought provoking video educates consumers about the impact of pesticide use on the environment and farmers and encourages consumers to support organic farmers.

“The Message from Earth: Organic Matters digital short unveiled this weekend at Farm Aid is our latest initiative to reach both farmers and consumers and educate on the benefits of organic farming,” said Anthony Corsano, Anvil Knitwear CEO. “We believe that if farmers and consumers alike understand the impact of organic farming practices, they will make better choices.”

[pro-player]http://www.youtube.com/watch?v=ZCqvl8xykO0&feature=player_embedded[/pro-player]

Source obtained from: prana.com.

The Botany of Desire

Humans frequently assume that we are the architects of biological change, rather than mere participants. Genetic mapping and engineering do paint a compelling picture of us in the genetic driver’s seat. But what if we’re manipulated by the very agents we believe we’re manipulating? What if, for example, in our attempts to create a more cold-tolerant tomato, we’re unconsciously fulfilling the tomato’s desire to expand the environment in which it thrives? It’s discomforting – some would say, ridiculous – to think of ourselves as haplessly duped marionettes in an elaborate drama manipulated by the omniscient tomato – especially when things like consciousness and desire are not frequently listed among the tomato’s better-known traits.

And yet it cannot be denied that the tomato has achieved a depth of genetic diversity and breadth of distribution that it may never had known, had it not appealed to a specific set of human desires. In making itself so delicious (entire cuisines are built upon it), nutritious (rich in lycopene and Vitamins A & C), and easy to preserve (thanks to high acid content) it earned a free boat ride from the New World back to the European mainland, where it proceeded to re-write culinary history. Thus did a lowly, spindly member of the sometimes-poisonous nightshade family manage to effectively put human legs and boats and farmers to work for it, moving it from its original western Andean home to farms and backyard gardens around the world.

We have grown accustomed to the idea of measuring the environmental impacts of our consciously chosen actions. We’ve come to see that many of our choices have unintended environmental consequences, many of them harmful. But what about those unconscious choices that have sprung from pure desire, whether it be a desire for control, for taste, for intoxication, or even the simple desire . . .

. . . for beauty? And what about the unintended positive effects of those actions? Is ours the only set of desires acting to orchestrate the rhythms of our world?

[pro-player]http://www.youtube.com/watch?v=GdXOeWMwX-4&feature=player_embedded[/pro-player]

There is a world of life that indeed responds to our desires; and in doing so, fulfills desires of its own. Such is the premise and on which Michael Pollan’s The Botany of Desire: A Plant’s-Eye View of the World is built. One of his earlier books, The Botany of Desire uses four separate plants to make the case that humans have been exploited by these species to advance a decidedly non-anthropocentric genetic agenda. The four plants examined are tulips, potatoes, apples, and marijuana – crops that have, genetically speaking, become wildly successful based on their appeal to human desires for beauty, control, sweetness, and intoxication, respectively.

Pollan’s is an investigation whose premise is now (pardon the pun) ripe for exploration. And it’s the focus of a striking new PBS production that is set to air Wednesday, October 28th. In pursuing his inquiry from such an angle, Pollan highlights the unexpectedly intricate relationships humans have established with the natural world at a time when we can better appreciate the beauty of how little control we actually have over nature.

Source obtained from: www.thecleanestline.com.

Also check out Michael Pollan’s site: www.michaelpollan.com.

Beds Are Burning

The clock is ticking. In December of this year, the United Nations will meet to decide on the replacement of the Kyoto protocol: a defining moment that will determine the future of our planet in the face of the climate crisis. People around the world are dying today as a result of climate change and without …

[pro-player]http://www.youtube.com/watch?v=aBTZOg6l6cA&feature=player_embedded[/pro-player]

Join the fight for climate change … visit www.timeforclimatejustice.org

Thoughts on My Bike

What a great little video to help us think, to remember, and to try and make a difference. I believe we all can make that difference through simple action … enjoy! :-)

[pro-player]http://www.youtube.com/watch?v=MDqUKj1GwJY&feature=player_embedded[/pro-player]